Internet Marketing Coach - New York

Viral Marketing Tips - Online Video Streaming and How to Use It to Your Advantage

Viral Marketing - Video SEO

 
Have you ever visited a website and just clicked play to watch a video? Or maybe you didn’t have to click play at all but the video just started playing when you arrived on the page. You didn’t have to download anything. Perhaps you thought about using it on your own website. Well it’s called streaming video and it can help you grow your business.

Streaming video is content sent, compressed, over the Internet and displayed by the viewer in real time. Your visitor doesn’t have to download a file to play it. It’s just sent as a continuous stream of data.

Generally, streaming video is a pre-recorded video file; however, you can also distribute or stream a live broadcast. This has implications when we start looking at what you can do with streaming video to build your business.

There are a number of video file formats to choose from when creating video streams. The most common formats are:

1. Windows Media
2. RealMedia
3. Quicktime
4. MPEG (in particular MPEG-4)
5. Adobe Flash

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Most often it’s important not to think about what is easiest for you to use, but what your prospects and visitors may have already on their computers.

How You Can Use Streaming Video

When it comes to finding uses and benefits of streaming video, the sky is the limit - well actually, your imagination is the limit. Streaming video offers one single and very important benefit – your visitor doesn’t have to download anything to watch the video. This is important because many people won’t take the time to download a video, or they’re unwilling to risk the security of their computer to download a video. But back to what you can do with it.

With streaming video you can:

* Demonstrate your products, show rather than tell users how to benefit from them
* Stream customer testimonials
* Stream how to lessons
* Stream an interview with an expert
* Stream a webinar, conference or workshop for those who cannot attend in person
* Stream a welcome message to your website visitors
* Monetize your video with subscription, membership, pay per view and advertising options

And so much more.

Streaming video can be live or recorded so you have a whole host of options for marketing purposes and product purposes. Or use it to tag and optimize your website. Stream a regular podcast feed and connect with your audience on a regular basis. Stream a commercial that evokes an emotional response from your visitors and increases your likability, credibility or authority.

Streaming video is far superior to downloadable video because it doesn’t have that extra barrier to entry. By eliminating one more step from the process, you enable visitors quick and easy access to you and your information. And the good news is that creating streaming video is usually just a matter of finding compatible software to work with your website code – it’s easy, start streaming!

To your success,

Sherley

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Video SEO Tips - How To Attract More Customers With Video

Video SEO Tips - Video Marketing

If you’re looking for a way to drive traffic to your site and keep them there, look no further than video. No other tool gives your audience the ability to see inside the company, experience your brand of personality and take a virtual product test drive. Let’s take a look at why video is so powerful.

Video Triggers Purchases 

Liking - It’s pretty simple; we buy from people we like. Video enables you to share your personality, which is subconsciously applied to your business. In the minds of your prospects, your personality is your company personality. This is particularly true of smaller businesses and is a tremendous asset. In fact, many experts agree that a small business owner’s biggest asset to branding their business is their personality. Use video to brand and market your business by placing your wonderful self in front of the camera and speaking to your audience.

Usability - Product demonstrations are a great way to showcase the usability of a product. You can use the video content to demonstrate both features and benefits, much like a well-written sales letter only in a more accessible format.

Authority - People buy from people or companies they consider to be an authority in their industry. You can use video to demonstrate authority by voicing or demonstrating your knowledge, by providing ‘how to’ content, and by sharing your company’s success through video updates.

Social Proof - Interview an expert or post video testimonials and reviews on your website and you’re tapping into the “social proof” trigger. We often make purchasing decisions based on the opinions of others, particularly if those “others” are celebrities or experts.

Video Encourages Sharing and Interactivity

People love to share videos they find both entertaining and informative. They forward videos from their cell phone, via social networking tools like Twitter and Facebook, via email and even forward links verbally.

Social networking sites like Facebook also offer thousands of user created widgets, all designed to enhance sharing of videos and posts.

Video Helps Your Search Engine Optimization

Proper tagging, descriptions and incoming links all help enhance your page ranking, which in turn helps boost traffic. Additionally, all the incoming links from social networking will also help boost your SEO.

Video is one of the most powerful marketing tools an ecommerce business owner has access to. Once you understand how to use this powerful tactic, you will be able to provide valuable content to your audience, drive traffic to your website and increase your bottom line. To an internet marketer, it just doesn’t get better than that. 

Grab Your Customer's Attention With Video - Internet Video Marketing

When you go to internet websites that activate pop-up screens in your browser, what you usually see are text and picture combination that you usually ignore and close immediately because they are bothersome and not really interesting. You do pause and look at the pop-up screen if it contains some animated pictures or flashing images.

When you pass by a store that sells television sets while walking, you look at the screens that have something playing or displayed in them. Between these comparisons, you will find the difference between still and animated images in terms of grabbing a person’s attention.

A still picture will remain a still picture no matter how long and which way you stare at it. An animated picture or video, on the other hand, will grab your attention by arousing your
curiosity. Usually, it’s because you want to find out what happens next. Internet marketing is about arousing the web viewer's curiosity.
   
The internet as it is today allows for streaming video technology that will let you view a whole movie online if you want to. In being able to use this technology to grab a person’s
attention, advertisers are getting more and more creative with their strategies. I will look at a moving image because I want to know what it is and what will happen to it. Advertisers know that I will do this and so will the majority of other people browsing the internet.

Even so, unless the individual viewing the animation or video is interested in the advertised product at that time, advertisers will fail to convince a person to spend money. Of course, this is beside the point. The immediate goal of an advertiser is to grab attention. Sometime in the future, the individual will remember seeing the advertisement and will most likely make a purchase because of that simple memory. The memory of it is carried subconsciously and will resurface at a time when you need the product or see the product as you pass by it in the shelves of your favorite store.

Curiosity is perhaps the most powerful motivator in a person. Video grabs a person’s curiosity faster than you can blink (that’s because you won’t be blinking).
 
Animated pictures and videos are very powerful advertising tools. If an advertising video upon its creation is imbued with humor, a bit of suspense and, finally, relevance to the general public, its effects will be visibly seen in the black ink accountants’ use in their books to indicate income.

Remember, when you want to sell an idea or product, the best way to grab a person’s attention is by arousing his curiosity through the use of videos. Video is the fastest and most efficient tool when it comes to getting your message across. Human beings are very curious animals and they love good stories.