Internet Marketing Coach - New York

Online Business - How To Dress Up Your E-store for the Easter Holidays

Online Business - E-commerce Store

Easter time is right around the corner and people are brimming with spring fever. They’re in the mood for a bit of sprucing up, a fresh change, and spring cleaning. It’s also the perfect time to take a look at your e-commerce store and see where you can cater to your customer’s needs during this holiday season.

Here are a few ideas to dress up your e-store for the Easter holidays.

#1  Analyze your store from your customer’s perspective. What products do you offer that could have an impact on their life during the Easter season?  For example, if you sell kitchen equipment and supplies then can you package items for cooking an Easter dinner? 

If you sell home organization supplies, can you tap into the spring cleaning phenomenon and package/promote items with that theme?  If you sell pet supplies, can you create a new page with an Easter/spring theme?  Brainstorm the possibilities based on what your customer’s need and how you can improve their shopping experience and their life.

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#2  Consider donating some of your Easter profits to a charity. It can be something like Easter seals or any charity close to your heart.

#3  Host a clearance sale and call it spring cleaning!  Everyone can relate to the spring cleaning concept and it’s a great way to draw attention to your store. Put things on spring cleaning clearance and get rid of your backed up inventory.

#4  Consider giving your website a bit of a face lift for spring. Add appropriate colors (pastels or bright spring like colors) to your fonts and graphics.

#5  Sponsor a contest or sweepstakes. For example, have a best spring cleaning project and let website visitors vote on the winner. Or the best Easter dinner menu and again let visitors vote. This is a great way to get people involved and also a wonderful way to generate content and exposure for your website. Contest entrants can send in videos or share their stories.

These are just a few ideas to get your creative juices flowing. Easter is a time for both religious reverence and for ‘spring fever.’ It’s a time of renewal and rebirth. Determine the best approach for your customers and prospects and help them embrace the spirit of the season.

To your success,

Sherley

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Internet Marketing - Online Product Promotion Strategies

Internet Marketing - Promotions

When it comes to promoting a product there are definitely tools and tactics that work best. Much of the success of these tools will depend on when in the promotion cycle they’re implemented, the type of product and of course your target audience. Assuming you’re marketing to an opt-in list, here are a few suggestions for perfect product promotion strategies.

Make sure you’re not over promoting in your email communications

Email communications, like ezines and newsletters, are meant to be informative first and promotional second. That doesn’t mean you can’t promote in them, but it’s important to keep it to a minimum. A general rule of thumb, and this is by no means a hard and fast rule, is to make sure at least 80% of your content is valuable and informative.

How to articles, reviews, case studies and so on are great ways to provide value to your opt-in list. The other 20% can be promotional content. This can be an advertisement, links within your content, banner advertisements, promotional message at the bottom of your content and so on. Test and track to find the best mix and strategy for your audience.

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Make sure your content is valuable and beneficial

One excellent strategy to provide 100% valuable content to your audience without any hard sell is to provide a review of the product you’re promoting. Reviews, particularly if they’re written in an unbiased tone, give your reader insight to a product. A well-written review will summarize the product’s purpose, highlight the strong points, perhaps tell a story about your experience with the product and then list a drawback or two.

The drawbacks can be written to sound benign or like strengths – much like you would do in an interview when the interviewer asks for you to tell them about your weaknesses. You turn your weaknesses into strengths. Then a quick sentence or two summary and of course a link to the product and voila, you have a great review (and promotional material for your product).

Make sure you’re not promoting all of the time

While your opt-in list expects and accepts that you will be promoting your business products and services, they don’t want to be inundated with promotions all the time. Time your promotional content right so that it coincides with launches, special promotions and even the holidays.

Your subscribers have come to expect the best from you, and product promotions are going to be held up to the same high standards. Treat them with respect, continually offer value and time your promotions well, and you’ll be on the road to more profits and a growing subscriber list.

To your success,

Sherley

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Internet Marketing Tips - How to Use Anchor Links to Drive Traffic to Your Website

Internet Marketing Tips - Anchor Links

Anchor links that include search engine terms are an effective way to drive traffic to your website or to internal web pages by linking to them in your content. They’re usually referred to as a “link” or a “hyperlink”.

In many word processing programs, like MS Word, you can simply highlight the text you want to use to create the link and then click on the link icon in your toolbar. Once that pops up, you simply type or search for the appropriate page you want to link to and you’re good to go. If you convert that document into a PDF you’ll have to take extra measures or use the Adobe products themselves to retain the links but it’s fairly straightforward.

And many website development programs and interfaces give you the same look and feel. Joomla for example has a user interface that let’s you type and link in much the same manner you would as creating a Word document and WordPress works in much the same manner.

However, if you’re creating your links in a text document or using HTML to write your content and coding then you’ll need to know a few things.

First things first, by default, all links will appear as follows in all browsers:

    * An unvisited link is underlined and blue
    * A visited link is underlined and purple
    * An active link is underlined and red


Understand the basics of HTML. In order to write your own anchor links you’ll need to know some basic html.

Here’s an example of what an anchor link would look like and what the various codes mean:

* The <a> tag defines an anchor and </a> closes the anchor
* href      URL      Specifies the destination of a link

So the following sentence which would appear to your readers as this:

If you want easy internet marketing links to increase your website traffic visit our blog.

Will look like this in your code

If you want <a href="http://www.websitelinkhere.com">easy internet marketing tip</a> to increase your website traffic visit our blog.

It’s pretty straight forward and easy to accomplish whether you’re doing the coding yourself or using a WSYWYG, what you see is what you get, type interface. Regardless, anchor links are a great way to link to specific pages in your content without detracting from the copy. And it has been proven that people commonly skip over banner ads but they’ll often click on the hyperlink in your content so it will result in more traffic going to chosen web pages.

To your success,

Sherley

Join the GoldPlaceNYC.com Community

Internet Marketing Tips - How To Grow Your Business With Coupons and Contests On Your Website

Internet Marketing Tips - Coupons - Contests

People, particularly during these difficult economic times, are always looking for ways to cut back. They’re looking for coupons and opportunities to save money and get the most for their investment.

You can use this motivator, the ability to save money, to grow your business. Here’s how:

#1  Coupons can be published on your website to drive traffic. You can publish coupons on your site for your own products or services or for other products or services. Promoting the coupons on your site is as simple as including it in your other marketing strategies. You can Tweet about the coupons, post a link on Facebook, advertise them in your newsletter or other relevant newsletters.

#2  You can host a contest to drive traffic to your website. Sweepstakes are a great way to drive traffic to your website. You can give away cash, products or services and they don’t have to be directly related to your website. For example, if you have a website devoted to healthy eating, you could give away a stand mixer, a juicer, a $1000 in groceries, or a membership to a grocery delivery service. The options for what you give away are limitless.

The key is to make sure what you give away is something your prospects and target audience will be attracted to. If, for example, you’re giving away a $500 bankcard, then you’re going to get tons of traffic to your website but much of that traffic isn’t going to be interested in your products or services. Additionally, you want to make sure you’re getting something in return, ideally an email address and permission to market to that person.

#3 One of the benefits of coupons and contests on your website is that they are both very easily tracked for success. You can track how many people enter your contest or sweepstakes and you can track how many people download your coupons and how many people actually use them.

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Because coupons and contests are a great traffic generation tool, you won’t lose profits by offering discounts and by giving away products or services. The return on investment can be quite significant because your list will grow exponentially and you’ll be able to market to your growing list for years to come.

Remember that when you use coupons and contests to drive traffic to your website, you will also want to create a marketing strategy to draw attention to those coupons and contests. A press release, newsletter announcements, advertisements and the strategies we mentioned in #1 are all great ways to draw attention to your tactic. Before you create your next coupon or contest, make sure your budget can afford it. Crunch the numbers and then get started driving traffic to your site with these two remarkable tools.

Internet Marketing Tips - How to Get More Traffic from StumbleUpon

StumbleUpon is a search tool for internet surfers. By using a toolbar, users can give the thumbs up or down on recommended sites. StumbleUpon pays attention to your preferences and suggests pages based on your reaction and the reviews of others to sites. As an internet marketer, this is a great way to drive traffic to your site.

Here’s how:

Embrace standard SEO procedures. For example, it’s important to tag your site in a relevant category so StumbleUpon can find you. Additionally, you’ll want to insert the StumbleUpon integration code to pages in your site. However, you also want other people to stumble your pages, so don’t list every page yourself.

Embrace standard copywriting procedures. People are going to stop and review your site if you have attention-grabbing headlines and relevant and valuable content. Some experts suggest making sure your site is extremely content rich with information that cannot be read in one sitting. That way you’ll receive repeat visits from StumbleUpon.

Build a community. In addition to becoming actively involved with StumbleUpon so you know how it works and how better to optimize your content for the site, you’ll want to build a community around your website. This way you’ll be able to actively promote StumbleUpon on your website and in your communications, and visitors will naturally visit StumbleUpon, install the toolbar and start giving you the thumbs up!

Always give something away for free. You know the drill - to build your opt-in list and traffic to your site, give them something for free. This technique drives traffic from visitors that come to you via any medium, and StumbleUpon is no different. And they’re more likely to give you a thumbs up if they’re getting something for free – reciprocity.

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Embrace standard website procedures. For example, make sure your site URL is easy to remember. Make sure your site is easy to navigate and make sure it’s also appealing to the eye. People sometimes give a thumbs up just because they like the way your site looks.

Finally, ask people to rate your site. Ask friends and family to give you a StumbleUpon thumbs up. Ask current list members, customers and even associates to get on StumbleUpon and rate your site and actively promote StumbleUpon on your website(s).

StumbleUpon is a great social tool to build your website traffic, community and profits.  Use it, promote it, and follow general optimization, content and website design recommendations. Once you’re doing well on StumbleUpon, experts say your traffic can increase by as much as 800-1000 visitors each day. That’s nothing to stumble over!

Internet Marketing Tips - Why Aren't You On the First Page of Google? Learn How To Get More One-Way links

When search engines decide what website gets the top spot and who follows, they look at several factors. One of the factors which plays a dominate role in search engine results is the number of links you have coming into your site. The best kind of links, the ones with the highest value are the one-way links. When you have hundreds of other relevant websites linking to yours, well that’s a sure way to get to the top of the page rankings quickly.

Here’s how to get more one-way links.

#1  Understand that one-way links are links to your site that are not reciprocated. For example, a reciprocated link is where you link to a friend’s site and they link back to you. This is fine and will help your SEO however it doesn’t hold as much weight as a one-way link.

#2  Create and publish valuable content on your site. People naturally link to quality content.

#3  Submit your website to directories and list them in the proper category.

#4  Article marketing. Submit articles to article directories and be sure to include links to your site. When people publish your articles on their site, they must keep the links in tact.

#5  Publish articles on your site and invite other sites to publish them on their sites, as long as they give you credit for the article and link to you.

#6  Post comments on relevant blogs. Many blogs allow your identity to be a link to your website. Use it!

#7 In the same vein, post comments on relevant forums and place your link in your signature.

#8  Submit your site to relevant directories.

#9  Give away free ebooks, reports and other valuable content that links to your site.

#10 Get listed in business directories.

#11  Write a press release and submit them to news release sites.

#12  Become a guest blogger or columnist on a relevant site with the condition that you can link back to your site.

#13  Host a contest or giveaway with a great prize. People love to enter contests and get something for free and other website owners will enjoy telling their audience about the giveaway. Make it something good, like a Kindle or laptop and you’ll have everyone and their brother linking to you.

#14  Participate in social networking. Twitter, Facebook and other social networking sites are great for generating links to your site.

#15  Go viral. Create an entertaining video, audio or other content and make it available on your site. Think about how quickly people spread the word when they see a good video and how many incoming links you can generate.

When it comes to generating one-way links there are many ways to go about it. Begin with good solid content on your website and branch out from there. Brainstorm the possibilities. It’s fun and you may generate enough one-way links to shoot to the top of the page results.

Internet Marketing How To - How to Stay Connected to Your Customers 24/7

Internet Marketing - Traffic Generation

The advantage to being an internet entrepreneur is you earn money around the clock. Technology enables you to bill and even respond to people while you’re sleeping, hanging out with your family, planning your business and simply enjoying life. However, in order to earn money around the clock and build your business, it’s important to be connected to your customers around the clock.

Here are seven tips to be connected to your customers online 24/7.

1. Automate blog posts.

Blogging is a great way to connect with your audience on a very personal level. Unlike articles, blog posts can be written in first person and create a connection no other medium allows. The great thing about blog technology is that you can write your blog posts in advance and schedule them to be posted each day, thus enhancing your customer contact.

2. Incorporate RSS.

RSS technology enables customers and website visitors to subscribe to your online content. You can utilize RSS for your website and blog to notify your audience each time new content is added. It’s a great way to connect to your customers on a regular basis.

3. Automate Twitter posts (but don’t forget to interact too).

Twitter is a handy social marketing tool because it can also be set up to post on Facebook. And with one of any number of tools, like Seesmic, you can write your posts in advance and schedule them just like a blog. This give you double the opportunity to market your new content, promotions and business-related news, and also provides you with an ongoing opportunity to connect with your customers around the clock.

4. Consider outsourcing 24/7 customer service if you sell products.

Customer service is a valuable tool if you sell products. It enables your customers to ask questions right away and enhances the possibility that they’ll actually make a purchase. You can outsource this type of customer service or utilize a software solution. Services like Live Chat have improved conversion rates for some businesses by as much as 20%.

5. Autoresponders for inquiries.

There’s nothing more frustrating for a customer than to send a question or comment and not know whether your comment has been received. Autoresponders can be set up quite easily to confirm receipt and to let your customer know how soon they’ll be hearing from you. It’s just good business to respond to customers immediately and autoresponders enable you to do this even when you’re away.

6. Autoresponders for purchases and opt-ins.

Another great use for autoresponders is to set up thank you messages for purchases and opt-ins. Let your customers know you appreciate them automatically. You can also use this opportunity to up-sell or to provide more value by offering them something like a coupon on their next order. You can set up a series of autoresponders to be emailed weekly to stay in touch with customers too.

7. A consistent flow of valuable information.

While e-newsletters have diminished over the past few years as blogs and social networking has taken off, newsletters, report clubs, and a consistent flow of valuable information is still appreciated by your online customers. Consider using regular emails to stay in contact with your customers on a regular basis and provide them with content and promotions they’ll appreciate.

As the internet becomes more and more competitive and customers become more and more demanding, it pays to be available to them 24/7. Use technology to help you get the job done. A bigger, better bottom line will be the reward.

Affiliate Marketing Tips - How to Get High Quailty Traffic to Your Website

Affiliate Marketing - Website Traffic

Do you participate in a program such as Google Adsense or Yahoo Publisher’s Network?  If so, you are essentially known as an affiliate. As an affiliate, you hope that visitors will click on the advertisements that are displayed on your website.  If and when this happens, you get paid.  As nice as that sounds, internet users must first make it to your website, before they can click on one of your advertisements.  With an unlimited number of websites to choose from, getting traffic may seem like an overwhelming process.  While it can be, there are a number of ways that you can successfully increase your traffic, and, in turn, the amount of money that you can make as an affiliate.

As an affiliate, your goal is to receive website traffic.  While any traffic is better than no traffic at all, you may want to aim for high quality targeted traffic.  High quality traffic includes internet users who are looking for something that you have, whether it is information on working from home or caring for a sick pet.  High quality traffic also includes internet users who are likely to click on your advertisements. This, in a way, relates to you and your website having what they want. 

One of the best ways to get high quality visitors to your website is to have high quality content.  With website content, many of us only associate content with search engine rankings. While high quality content is an important part of search engine optimization, SEO, it can and should be used for more.  The majority of internet users actually read the information that they find online; therefore, there is a good chance that your website content will actually be read.  Having interesting and easy to read content will ensure that your visitors don’t take one look at your site and then leave.  It is also important to note that high quality content is likely to attract better advertisements. 

The design of your website is also important. In fact, it may be just as important as your content.  You want your website to look professional, attractive, and appealing.  Unfortunately, there are many webmaster who mistakenly believe that their websites need to be flashy, literally.  Although flash intros are neat, you might be surprised to hear that many internet users don’t like them.  In fact, a large number of internet users are known to avoid these sites, especially if they do not have a “skip intro,” button.  You will want to go with plain, simple, yet professional. If you need assistance with the design
of your website, you may want to think about hiring the services of a professional web designer.

In conjunction with the design of your website, it is also important to examine your ad placement.  Where your advertisements are displayed will have an impact on how often they are clicked.  If you are a Google Adsense member, you should have access to what is known as a “Google Heat Map.” This helpful map gives you suggestions on where you should place your advertisements. 

Following this outline or a similar one will increase your chances of clicks.  If you choose not to use Google’s map, you will at least want to remember to keep all of your advertisements above the fold. Your site visitors should be able to click on your advertisements right a way; they shouldn’t have to scroll down to do so.  In fact, if you have poor content on your site or if your site’s layout is unprofessional, your visitors may never even scroll down to see your ads.

As it was mentioned above, all traffic is better than no traffic at all.  However, as you can see, it is relatively easy to aim for high quality traffic.  That is why you are urged to target
those that may help you generate income. 

To your success... GoldPlaceNYC.com

Internet Marketing Tips - How To Market Your E-book

Internet Marketing - E-book

Have you recently created an e-book?  If so, do you plan on selling that e-book?  If you are interested in profiting from your latest creation, you can do so, but you may need a little bit of assistance.  To make money, you need to rely on internet sales.  The only problem is that to have internet sales, your product needs to be seen and known about. 

Unfortunately, there are many e-book authors who believe that this is too hard of a task.  While it may be difficult at times, there are a number of easy ways that you can go about having your e-book successfully promoted. 

Before examining how you can promote your e-book, it is first important to touch on the ever so popular question, “why?”  When selling a product, including an e-book, this is a question that shouldn’t even be asked, but it still is.  Promotion is important when it comes to selling an e-book or any product for that matter.  If you do not advertise or promote your product, consumers will not even know that it exists. Your product can’t be purchased if no one knows that it is available for sale.  Promotion is also important because, if properly implemented, it gets people talking; it creates a “buzz.” 

One of the easiest ways that you can go about finding people to help you promote your e-book is by using the internet. After all, that is where your e-book will be sold. One of the
approaches that you can take is by visiting online message boards or forums. There are a large number of internet users who are also looking for help, when it comes to selling a product or a service.  You could do a link exchange.  A link exchange is when two individuals agree to help each other promote their products.  For obvious reasons though, you will want to make sure that you do not help to promote a product that could be considered your competition. 

Speaking of online message boards and forums, you can do your own promoting when searching for someone to help you. A large number of message boards and forums allow members to create a signature.  Many posters use a signature to display their favorite quotes or song lyrics, but most use it to promote their business or products; you can also do the same.  For instance, if you are selling an e-book on pet care, you can have a catchy
signature line and a link to your e-book sales pages.  This concept works great, especially if you are on a forum that is related to the topic of your e-book, like a pet lover’s forum.
You may also be able to find other posters who are willing to promote your e-book in their signature lines too.

In conjunction with using online message boards or forums to find people who are willing to promote your product, you can also use standard internet searches.  You will want to search for websites that are, in one way or another, related to the content of your website.  A large number of webmaster may do a link exchange, but others may want you to pay a small amount of money for an advertising slot.  Even if you must pay for advertising, it will likely be worth it, especially if you find a popular, high traffic website. 

As an act of kindness, you may want to provide other internet users with incentives for helping you promote your e-book, especially if you are looking to have this help without paying for it.  A popular incentive, as mentioned above, is a link exchange. In addition to a link exchange, you may even want to give your promotional assistants a free copy of your e-book.  In fact, you may even be asked for a free copy. This is actually quite common as many individuals want to know exactly what they are helping to promote.

Promoting your e-book is the best way to profit from it. With a little bit of research and hard work, you should be able to find a large number of individuals who would be willing to help you, many free of charge.

To your success.... GoldPlaceNYC.com

Web Design Tips - Make Your Website a 24-Hour Sales Engine

 Unlike the traditional business model, an online business gives you 24-hour presence which anyone from around the world can access.

This is an exciting and fantastic opportunity for business owners who know how to make the most of this powerful sales engine.

Here are a few tips to help you create a website that really sells:

#1 – Keep it simple. A great website doesn’t have to include tons of graphics or flash images; in fact, this can work against you. A website with clean lines that’s easy to read and navigate will usually have a better conversion rate. Your visitors aren’t really interested in all the bells and whistles - what really matters most to them are the answers you have to their problems. You can achieve this by offering genuine great information.

Avoid music, flashing images and too many graphics. A few well thought out graphics can enhance the look of your website but anything else may be confusing and look too “busy” to your visitor. If in doubt keep it simple, and let your words shine.

#2 – Content is king. Great content solves problems and offers solutions. When people search on the internet they’re looking for information first and foremost. If your website offers solid information, people are more likely to visit you again and trust your product recommendations too. Quality content will also attract the search engines and you’ll stand a better chance at achieving that all-important top ten ranking for your keyword phrases.

Always concentrate on creating value through quality content, and you’ll build a business that will pay you back for years to come. You really can’t go wrong with providing good content.

#3 – Get their information. Even with a great website it’s likely that your visitors won’t buy from you the first time around. It takes time to build confidence and trust on the internet. This is why it’s important that you have a method of collecting their name and contact information when they first land on your site. You can then communicate with them through emails and start to build a relationship which will bring them back to your website.

To get the highest number of subscribers, place an opt-in box in a prominent position on the home page of your website. But don’t stop there; make sure the opt-in box is prevalent throughout the site so that visitors can access it from any page. Include a catchy headline to draw their attention to the area.

And don’t forget to give your visitors an incentive for signing up. People really don’t give their names and email addresses out as freely as they once did due to the high levels of spam on the internet. Give them an incentive to sign up by offering a free report or other great offer.

Building a great website is not difficult. Always think about your visitors first and help them by providing a website that’s clean and easy to navigate. Then add great content as a solution to their problems, and finally get their information so that you can keep helping them further in the future. Concentrate on these three basics and you’ll design a website that truly is a 24-hour sales engine.

Internet Marketing Tips - How to Re-purpose Your Content

Internet Marketing Tips

Re-purposing your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And re-purposing also helps your customers by providing fantastic content in a variety of ways.

Here are a few ideas to help you re-purpose your content:

Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a positive way. A good way to do this is to think about each piece of content and how you can reuse it.

A few ideas may be:

Article Marketing

#1 - Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site.

Autoresponder Classes

#2 - Use product content to create an autoresponder series. If you have an info product available for sale (or a free one) you can take snippets of that content and turn it into an autoresponder series. This way your customers can preview the content through the AR series and the AR series can promote the actual product.

E-book

#3 - Use the content on your website for a product. If you have articles on your website or blog you can easily turn these into a product. Simply choose a collection of articles you’ve previously written and make them available in download format for customers.

You can choose to use this content as a free giveaway to gain more subscribers, or you can turn it into an actual product for purchase. Not everyone is likely to look through your whole website or blog to find the content. Also, people will often pay for the convenience of having the information at their fingertips without having to search for it.

Newsletter

#4 - Use your newsletter to attract search engines. If you have a regular newsletter which you send out make sure you also add it to your website or blog pages after sending. This will help you attract more search engine traffic and will give customers an archive to view previous newsletters.

Online Audio Transcript

#5 - Turn your audios into content. If you have audios on your website, use them to get more free search engine traffic. Have the audios transcribed and place them on your website or blog pages. This also gives your customers options, as some people will prefer to read rather than listen to an audio.

With a little thinking and planning you can make your content go a long way.

To your success,

Sherley

Internet Marketing - Best Way to Get Traffic to Your Website

Internet Marketing - Website Traffic

The best way to get traffic to your website is to be at the top of the results page of a search engine. Since there can only be one at the top for every search query, your being actually there is next to impossible with the millions of sites and billions of articles contained within the internet.

Website Content

However, that doesn’t mean that you shouldn’t strive to be part of the top ten in a results page. A good way, to rise through the rankings of search results is by having an article in each page of your website that contains at least 250++ words. This article should contain keyword and relevant content about your website or your product.

Link Exchanges

Link exchange programs are like merchant clans or chambers of commerce and industry. By being part of a link exchange program, you agree to display the links of other partner sites in your website. The links that will be placed in your website are those links that lead to other websites that are in the same category as your website.

For example, if you have a gaming website, then most of your links will be other gaming sites as well. In return for placing their links on your site, they will reciprocate by placing a link on their Webpage to your website.

How does this increase traffic to your site? If in a search query, one of your partner sites shows up but yours does not, the searcher is redirected to that site. If your partner site does not have the product or idea needed by the searcher, then the searcher will probably click on the link to a partner site. There’s no guarantee that the link will be yours, but it gives you a chance.

Banner Exchange

Banner exchanges work much like link exchanges but you will need more space on your website to accommodate other website banners. If you are obsessive when it comes to the cosmetics of your website, then you probably won’t want this one. With so many banners flying around, you can get to look like the United Nations. Be that as it may, a potential active link is still one point in favor of your site being visited by someone.

Ezine and Newsletter Article Writing

Ezine article writing and newsletters are another way to herd some website traffic in your direction. You write hundreds, even thousands, of articles to saturate the web. Embedded within these articles are links to your website. Having all those articles around is much like having mini-websites scattered all over strategic places. With these articles, you can also give the reader an option to subscribe to your newsletters. If they accept, then you are right at their front door ready to make your sales pitch (email presentations in this case).

Wiki

If you want it all to yourself, you can turn your site into something similar to Wikipedia. The only difference is that you have merchandise to sell on each page of your website while
Wikipedia does not. Using this method, you are guaranteed a top ten placement in any search engine in the internet. Of course, this would mean a lot of work. But if you really want good money, then you have to give good effort.

The methods for increasing website traffic I mentioned above are just some of the many Internet Marketing tools. The most successful are those that entail newsletters and Ezine articles and link exchanges with other websites. You decide which method will work for your business.

Search Engine Optimization - How to Write an Search Engine Optimized Article Part I

Search Engine Optimization - Why do I need keywords in my articles?

Keywords or phrases are tools used in internet marketing to achieve better rankings in search engines. At a certain point in time, webmasters abused this system by saturating the content of their websites with keywords to be able to achieve a high ranking.

However, this resulted in search engine users getting results that had no relevance whatsoever to their query. To combat this abuse, search engine webmasters developed algorithms to decipher which websites have relevant content and which websites did not. Now, the whole focus for keyword utilization has shifted to content rich articles with a keyword ratio average of about 12% of the whole article.

The whole reason for this shift in keyword utilization stems from the fact that search engine sites track and record the abuse of keywords. If you happen to have an article of 500 words containing nothing but the word “porn”, chances are your site will be banned from the search engine.

This shift has also created a whole new industry in writing. You will definitely be able to get search engine optimized ( SEO ) articles written by professional SEO writers or you can write them yourself.

Part II - Key to Writing Good SEO Articles